About Us!

Alexa & Rochelle here - the owners, founders, girl bosses of honey boutique.

Our mission is simple but very deep rooted - to ensure that every woman — every shape, every size, every phase of life - that walks through our door feels so seen and perfectly represented.

After all, that’s exactly what we were each needing. The concept of honey started long before the company formed. It was countless postpartum walks together (with our babies in tow), endless conversation about barely recognizing our bodies, & a bigger want to finally feel good in the skin we’re currently in. (Although we’ll both tell you it all began at our eras tour tailgate!)

We’re both proud mama’s of two (they’re our original honey’s), we’re both fiercely committed to what we love, and have quite the resumes under our belt — if we do say so ourselves.
Alexa has 15+ years of building a fashion empire of a career - from starting out at Teen Vogue and Glamour magazine all the way to working her way up with BCBGMaxazria and Nike.

Rochelle has been in the hair industry longer than she hasn’t. From working with worldwide hair companies and publishers, to having her work nominated for worldwide awards, and of course owning House of Gold Salon right next door to honey!

Whether it be fashion, hair, or everything in between - the writing has been on the wall all along.
We are so incredibly excited to see our wild vision come to life.
From the latest trend, to the perfect stack of permanent jewelry, your next favorite blazer, to the custom charm piece you create - we can not wait celebrate every single body.

Thanks for being here, it means the world to us.
Follow along on the never ending journey of honey